SÈCHEY for Target

Digital // Print // Ecommerce // Influencer // 2023-24

Creative Direction // Art Direction // Copywriting // Video by Port City Films

Just two years into Sèchey’s mission to increase the awareness and accessibility of non-alcoholic and functional beverages, founder Emily Heintz was approached by Target to launch the mega-retailer’s first N/A shop (in shop). Operating largely under-the-radar to this point, Sèchey needed a voice and image to present to the nation.

The N/A space is the fastest-growing adult beverage category by far, with brands popping up faster than you can say nootropics. People rely heavily on word-of-mouth and influencer recommendations to know where to start, so it was important we position Sèchey as a trusted friend s/ash NA sommelier. And for the sober-curious or folks in the first mile of their mindful drinking journey, we had to prove that drinking less does not equal living less. In fact, it means you might just experience MORE.