CITI WE ARE PROGRESS

Citi // Global Headquarters Reveal // Experiential // 2021

Role: Creative Direction // Art Direction

Citi asked us to develop a plan to reveal its newly minted, technology-forward Greenwich Avenue headquarters & cardholder lounge in New York City. For an institution with over 200 years of history, we wanted to not only tell, but show Citi’s promise and proof of progress. And, on the heels of a years-long interruption of life in the city, we had to make it personal.

In addition to week-long on-location programming and VIP experiences, The Soul of Progress was developed to share Citi’s impact on our lives across 9 digital surfaces inside the building. Archival imagery courtesy of Citibank.