FEAST CREATIVE CONSULTANCY

Experiential Event Series

Creative Direction // Copywriting // Art Direction

Beyond the daily grind, the cover of darkness offers space for creatives to put in the real work-  exploring new methods, obsessing over execution, perfecting the results. At least that’s how Orin Swift founder Dave Phinney works. A nod to both Phinney’s start on the graveyard shift for Robert Mondavi, and to those like Dave, whose most prolific ideas come during the wee hours, Night Shifts invited guests to ride shotgun through Dave  Phinney’s creative journey.

Events were executed after dark in key markets across the country, welcoming guests into spaces that evoked the rawness of working artists’ studios where friends and  collaborators linger late into the night. Every one of Dave’s wines starts with a story, whether fictional or truth, and what’s inside the bottle is a direct translation of that narrative. Through immersive tastings and multi-sensory vignettes, guests were able to not just learn, but step into the story behind each bottle, creating deep and  lasting connections with Orin Swift, D66, and L'usine wines.

The night belongs to the creators.